Meagan Ethell | the breast cancer Advocate


Meagan Ethell | the breast cancer Advocate

The world’s top female rider and breast cancer advocate, Meagan Ethell, continues mission of raising awareness at Boathouse Row with new, stunning imagery

For Meagan Ethell, the world’s top-ranked female wakeboarder, being on the water is not her only passion. October marks the beginning of Breast Cancer Awareness Month, and in 2020 Meagan is taking her advocacy and mission to another level. Today, Meagan, in partnership with Red Bull, released a series of stunning imagery featuring her riding a custom wake feature in front of the iconic pink-lit Boathouse Row in Philadelphia.

Meagan, Red Bull and Philadelphia Parks & Recreation teamed up to turn Boathouse Row, a strip of 19th century homes lining Philadelphia’s Schuylkill River, pink in solidarity for Breast Cancer Awareness month and build a custom feature for Meagan to ride in front. Meagan chose the Boathouse Row location after seeing the marina setting lit pink in years’ past. Rocking a custom pink-ribbon helmet, Meagan was photographed riding the feature in the nights leading up to October 1. The ride and stunning imagery will help Meagan raise awareness for breast cancer research and the hope of ultimately finding a cure.

“As a passion of mine, I’m really excited to raise awareness of breast cancer,” said Ethell, who has won six World Championships, ”I want to thank the city of Philadelphia and Boathouse Row for helping with the project.”


Boathouse Row was the selected venue not only because of its picturesque nature, but because of the organizations that call this area home. Ethell’s ride was partly inspired by WeCanRow Philly, a community of breast cancer survivors aiming to help those affected regain their activity and energy levels. WeCanRow Philly also connects these women with others who have undergone similar experiences, and bonds them together through a healthy and exhilarating activity along Boathouse Row.

The 22-year old Orlando native has worked to raise money, awareness, and help survivors of breast cancer for years, including as a spokeswoman for Boarding for Breast Cancer (B4BC), and teaching survivors in her hometown how to wakeboard every year. Those interested in standing by Meagan as she works to support, advocate, and eradicate this deadly disease can do so by donating to Boarding for Breast Cancer, or by joining B4BC’s 13th annual ‘Skate the Coast’ event on October 25th, and encouraging your community to skate, bike, or roll around your neighborhood for Breast Cancer Prevention. B4BC also encourages those participants to tag @b4bc and #feelinit4b4bc to continue their goal. Additionally, Meagan and B4BC will be auctioning off her helmet to raise money for the cause, with Red Bull matching the donation.


More information for Boathouse Row, WeCanRow Philly, and Boarding for Breast Cancer can be found below:


The Vids :



About Boathouse Row

Boathouse Row is a national historic landmark, situated on the Schuylkill river with the historic Philadelphia Museum of Art as a backdrop to the west. It’s historic 19th century boathouses are outlined in colorful LEDs that can light up in various colors to celebrate different events or seasons. These lights enhance the natural beauty of the Boathouses that line the river, giving Philadelphia one of the most beautiful views the city has to offer.

About Boarding for Breast Cancer:

Boarding for Breast Cancer (B4BC) is a 501(c)3 non-profit organization that advocates early detection and a healthy, active, and conscious lifestyle as the best means of breast cancer prevention. Founded in 1996, B4BC empowers young people to make positive choices that promote lifelong wellness through grassroots events, educational outreach, sustainability, and survivorship support programs.

About WeCanRow – Philly

WeCanRow – Philly is a rowing program developed specifically for breast cancer survivors to help them regain control over their bodies at a time when they may be feeling vulnerable, to encourage them to be active in order to boost energy levels that may have dropped during treatment, and to connect them with other women who have undergone similar experiences through a healthy and exhilarating sport.


More about Video from Meagan Ethell on #unleashedwakemag



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