22 Mar Naturalprene by Picture Organic Clothing | Zero petrol, a new alternative to neoprene…
Naturalprene by Picture Organic Clothing | Zero petrol, a new alternative to neoprene
-THE CHALLENGE-
The Picture team searched for a sustainable and responsible alternative to the rarely recyclable and polluting neoprene: “a high quality wetsuit, following our 100% eco-friendly vision”. So, instead of synthetic rubber, the brand uses a natural one which permits to reduce by half the carbon footprint !
-THE RESULTS-
The NaturalPrene stretch technology: a wetsuit made of 85% natural rubber from a Malaysian plantation and 15% synthetic chlorine-free rubber. Moreover, Picture used a revolutionary production process, integrating micro particles that enable NaturalPrene to extend up to almost 4 times its original size and solvent-free water based glue to paste the recycled polyester lining, which permits maximum comfort and ultra-fast drying.
–THE VIDEO-
–THE PRODUCTS-
More about Picture Organic Clothing :
Picture Organic Clothing is the story of three childhood friends: Vincent, Julien and Jeremy. They all come from different backgrounds, but what they have in common is their love of board sports: on snow, water and asphalt… In 2008, they launched a board sports brand decidedly different from the rest: unique because colorful and offbeat, but also completely eco-friendly and ethical. Hailing from Clermont-Ferrand, the trio overturns conventional ideas about so-called "green" fashion. And ever since, with their alternative, original image, they’ve taken on the heavyweights of the outerwear market.
Today, PICTURE ORGANIC CLOTHING is offered at over 500 points of sale around the world.